We launched our funding campaign for small business events, the Sydney Meetings Fund, with the goal to target new markets previously not serviced by BESydney. The digital campaign aimed to have a low-touch servicing approach via our Event Planning Portal. Targeting incentive events from the India, South-East Asia and China markets and international association meetings under 500 delegates. We earned global media coverage; delivered a global advertising campaign ‘Change Starts Here’; attended tradeshows; and delivered international in-market activities, international and domestic briefings, and hosted trade and client familiarisations. Ranked #1 city in Australia and #6 city in Asia Pacific for business events by the International Congress and Convention Association (ICCA). Ranked #1 Sydney ranked as the #1 city in Australia and #3 in Asia Pacific for business events by influential booking platform CVENT. Sydney ranked in the Top 30 globally and #5 in the metropolis category on the Global Destination Sustainability Index. We put Sydney on the map